– We are what we are called, was the consumer electronics chain’s slogan. Store staff turned out to be something else. Expert went bankrupt in 2012.

My name is Magnus Särnevång, a passionate enthusiast in brand development and marketing communication.

Walk the Brand refers to an organization’s daily pursuit of fulfilling their company’s brand promise. I have a particular interest in customer journeys, individual behaviour, and digital touch points.

If you’re considering taking your brand for a walk, let’s talk.